Austin, Nov. 18, 2025 (GLOBE NEWSWIRE) — According to SNS Insider, the global Healthcare Gamification Market size was valued at USD 3.99 billion in 2024 and is expected to reach USD 21.59 billion by 2032, growing at a CAGR of 23.57 percent between 2025 and 2032. The U.S. healthcare gamification market alone was valued at USD 1.19 billion in 2024 and is projected to reach USD 6.31 billion by 2032 at a CAGR of 23.19 percent. The market is accelerating due to the rising demand for patient engagement, preventive care, and digital health solutions.
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The use of gamification in fitness tracking, chronic condition management, medication adherence, and mental wellness is increasing rapidly. Healthcare providers, payers, insurers, and pharmaceutical companies are adopting gamified platforms powered by mobile technology, AI, and wearables to improve patient engagement and health outcomes.
The U.S. continues to dominate the global market due to its advanced digital healthcare infrastructure, strong adoption of health and wellness apps, and the presence of major technology and healthcare IT companies. Widespread smartphone and wearable use, along with supportive reimbursement models, is strengthening the market expansion in the region.
Major Players Listed in the Healthcare Gamification Market Report Include
- Fitbit
- Ayogo Health
- Mango Health
- EveryMove
- Akili Interactive Labs
- Bunchball
- CogniFit
- Microsoft
- Nike
- Other players
Healthcare Gamification Market Report Scope
| Report Attributes | Details |
| Market Size in 2024 | USD 3.99 Billion |
| Market Size by 2032 | USD 21.59 Billion |
| CAGR | CAGR of 23.57% From 2025 to 2032 |
| Base Year | 2024 |
| Forecast Period | 2025-2032 |
| Historical Data | 2021-2023 |
| Regional Analysis/Coverage | North America (US, Canada), Europe (Germany, UK, France, Italy, Spain, Russia, Poland, Rest of Europe), Asia Pacific (China, India, Japan, South Korea, Australia, ASEAN Countries, Rest of Asia Pacific), Middle East & Africa (UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Mexico, Colombia, Rest of Latin America). |
Segmentation Analysis:
By Type
The exercise game segment dominated the healthcare gamification market share with a 45.22% in 2024 on account of the rising usage of fitness and wellness applications that motivate physical activity with the help of interactive and goal-oriented functionalities. The casual game segment is projected to record the highest CAGR during the forecast period due to the overall accessibility, simple usage, and its ability to cater to a larger audience, which includes seniors and non-tech enthusiasts.
By Application
The education/training of the physician segment dominated the healthcare gamification market in 2024 with a 36.28% market share due to the cause of gamification in medical education can foster knowledge and decision-making in medical providers. The fastest-growing segment during the forecast period is expected to be gamification in clinical trials, due to the demand to enhance patient recruitment, engagement, and retention in clinical investigations.
By End-Use
The enterprise-based segment led the healthcare gamification market in 2024 with a 61.25% market share, owing to the high acceptance of these solutions among healthcare providers, pharmaceutical companies, insurers, and wellness program providers. The consumer-based segment is projected to grow at the fastest CAGR during the forecast period, owing to the rise in health awareness, smartphone adoption, and increasing fitness and wellness app usage.
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Healthcare Gamification Market Key Segments
By Type
- Exercise Game
- Serious Game
- Casual Game
By Application
- Education/Training of Physicians
- Education/Training of Hospital Staff
- Commercial Gains for Patients
- Pharmaceutical Sales Training
- Insurance companies using Gamification
- Gamification in Clinical Trials
By End Use
- Enterprise Based
- Consumer Based
Regional Analysis:
North America dominated the healthcare gamification market with a 40.43% market share in 2024, primarily driven by the well-established healthcare infrastructure, high digital literacy, and early uptake of the latest health technologies in the region.
The healthcare gamification market analysis in Asia Pacific is growing significantly due to rising smartphone penetration, growing healthcare awareness, and a large pool of lifestyle disease-affected population.
Recent Developments:
- In October 2022, Fitbit collaborated with the behavioral analytics company Pretaa for people with substance use disorder. This collaboration is bringing Fitbit health tracking information into the Pretaa platform to help support and guide individuals in recovery, as well as inform care providers to offer more personalized care.
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Exclusive Sections of the Report (The USPs):
- USER ADOPTION & ENGAGEMENT PERFORMANCE METRICS: helps you understand how rapidly patients, caregivers, and wellness users are adopting gamified healthcare platforms by tracking engagement levels, retention rates, and overall participation growth in 2024.
- REGIONAL GAMIFICATION USAGE & PENETRATION TRENDS: helps you compare how different regions are adopting gamified applications by analyzing usage intensity, digital health maturity, and demographic responsiveness across key global markets in 2024.
- BEHAVIOR CHANGE & CLINICAL OUTCOME EFFECTIVENESS INDEX: helps you evaluate the measurable impact of gamification on patient behavior, therapy adherence, lifestyle improvement, and long-term health outcomes from 2020 to 2032.
- INVESTMENT LANDSCAPE OF PAYERS & PROVIDERS: helps you assess market readiness by tracking investment levels from health insurers, hospitals, and digital health networks in gamified platforms aimed at improving engagement, adherence, and population health management.
- GAMIFICATION IN CLINICAL TRIAL OPERATIONS: helps you identify how gamified tools are transforming clinical research by improving participant recruitment, reducing dropout rates, and enhancing protocol adherence during the 2024–2032 period.
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