{"id":46410,"date":"2026-06-25T11:35:57","date_gmt":"2026-06-25T11:35:57","guid":{"rendered":"https:\/\/allonlinebanglanewspapers.com\/news\/optimizerx-launches-natural-language-audience-builder-for-life-sciences-dsps-and-agency-media-planning-platforms\/"},"modified":"2026-06-25T11:35:57","modified_gmt":"2026-06-25T11:35:57","slug":"optimizerx-launches-natural-language-audience-builder-for-life-sciences-dsps-and-agency-media-planning-platforms","status":"publish","type":"post","link":"https:\/\/allonlinebanglanewspapers.com\/news\/optimizerx-launches-natural-language-audience-builder-for-life-sciences-dsps-and-agency-media-planning-platforms\/","title":{"rendered":"OptimizeRx Launches Natural Language Audience Builder for Life Sciences DSPs and Agency Media Planning Platforms"},"content":{"rendered":"<div id=\"main-body-container\" itemprop=\"articleBody\">\n<p>WALTHAM, Mass., June  25, 2026  (GLOBE NEWSWIRE) &#8212; OptimizeRx Corp. (the \u201cCompany\u201d) (Nasdaq: OPRX), a leading provider of healthcare technology solutions helping life sciences companies reach and engage healthcare providers (HCPs) and patients at the most important decision points, today announced the launch of its patent-pending Natural Language Audience Builder (NLAB), an AI-powered tool designed to be embedded within both demand-side platforms (DSPs) and agency media planning platforms.<\/p>\n<p>NLAB combines real-world evidence with proprietary data from OptimizeRx\u2019s best-in-class EHR network so life sciences companies and agency marketers can better create and manage custom HCP audiences within the media planning and buying platforms they already use. By connecting audience intelligence to point of care reach, NLAB helps identify the right providers and activate messages in the clinical workflows where prescribing decisions are made.<\/p>\n<p>With NLAB, marketers can:<\/p>\n<ul type=\"disc\">\n<li style=\"margin-bottom:8pt;\">Build and refine custom NPI lists without code or analyst support, and without relying on predefined segment matches<\/li>\n<li style=\"margin-bottom:8pt;\">View, rank, and filter matching HCP profile details, including specialty, patient volumes, prescribing behavior, and more<\/li>\n<li style=\"margin-bottom:8pt;\">Understand NPI-level reach and accessibility across media channels (programmatic, social, EHR, field force)<\/li>\n<li style=\"margin-bottom:8pt;\">Identify which HCPs are most likely to engage with, and take action based on, EHR advertising<\/li>\n<\/ul>\n<p>This technology launch builds on OptimizeRx\u2019s prior announcement opening programmatic access to its authenticated EHR inventory and expands the Company\u2019s role as an infrastructure partner for life sciences manufacturers, agencies, and DSPs serving the healthcare ecosystem.<\/p>\n<p>\u201cHealthcare marketers need a faster way to build audiences that reflect the strategy behind each campaign, without relying on \u2018good enough\u2019 pre-built segments,\u201d said Mike Rousselle, Chief AI Officer at OptimizeRx. \u201cBy embedding this capability into DSP and media planning platforms, we are giving pharma and agency teams an easier, more intuitive way to build custom HCP audiences, while helping DSPs bring stronger healthcare intelligence into the workflows their clients already use.\u201d<\/p>\n<p>\u201cDSPs represent an important growth channel for OptimizeRx as more healthcare media investment moves through programmatic platforms,\u201d said Stephen Silvestro, CEO of OptimizeRx. \u201cBy embedding audience intelligence alongside our EHR inventory directly into DSP workflows, we can help our partners deliver more differentiated value to pharma and agency clients while creating new recurring revenue streams for our business.\u201d<\/p>\n<p>NLAB will be available for platform integration from August 2026, and can be bundled with the integration of OptimizeRx\u2019s authenticated point of care inventory. To inquire about integrating OptimizeRx audience building tools into your programmatic or media planning platform, contact Louis Trivento, SVP Strategic Partnerships, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=7_EvKWWDpwgQsyRclLL0339JLqJ9iPT3b08wL-f7K6mkBFGEQGPfQcKU_one-aEEr3G44IFtJltMQEeMQi9lE3U9GQoDt2yXXB0rbHJZfQqmEdqV7LmbXQoTMlZ3Dyyg\" rel=\"nofollow\" target=\"_blank\" title=\"ltrivento@optimizerx.com\">ltrivento@optimizerx.com<\/a>.<\/p>\n<p><strong>About OptimizeRx<\/strong><\/p>\n<p>OptimizeRx\u202fis a leading healthcare technology company\u202fthat\u2019s\u202fredefining how life sciences\u202fbrands connect with patients and healthcare providers. We combine innovative,\u202fAI-driven tools like <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=thE7l7hEQ4loyyZh7MnEt9parj7BgGGuLg3V7I3Q-Cp5_MHcG1ELC040BLjQLVaivci7VFCil_k_IX1MNnRX7Ue0u-i1IDYTY8YMrHH_uO6vcXisACf-v8FJ0R7-NYQlyqRJS_5D_UO6j-X8wVaulyx6yQ3nYE6dfSAERyEMZWU=\" rel=\"nofollow\" target=\"_blank\" title=\"the\u202fDynamic Audience Activation Platform (DAAP)\">the\u202fDynamic Audience Activation Platform (DAAP)<\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5ANelsbyzVxDgDjOKkC4nIeq4xRJQojHG3YVC-sthEcj_5b_bMgVK4pfI0qayIAfPcpSCKtMVMG5OP4a5yMkUm0T3ikKT5fxlCCAkGatzr_8dIPEWbITw4VSgl-v5JGm0dJqVr0f0pSm5S9LujtsB15cvsWhM3Qmh34CBkbgeo4=\" rel=\"nofollow\" target=\"_blank\" title=\"\u202fand\u202fMicro-Neighborhood\u00ae\u202fTargeting (MNT)\">\u202fand\u202fMicro-Neighborhood\u00ae\u202fTargeting (MNT)<\/a>\u202fto deliver\u202ftimely, relevant, and hyper-local engagement. By bridging the gap between HCP and DTC strategies, we empower brands to create synchronized marketing solutions that drive faster treatment decisions and improved patient outcomes.\u202f<\/p>\n<p>Our commitment to privacy-safe, patient-centric technology ensures that every interaction is designed to make a meaningful impact, delivering life-changing therapies to the right patients at the right time. Headquartered in\u202fWaltham, Massachusetts,\u202fOptimizeRx\u202fpartners with some of the world\u2019s leading pharmaceutical and life sciences companies to transform the healthcare landscape and create a healthier future for all.\u202f<\/p>\n<p>For more information, follow the Company on\u202f<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=fsO-19dZUCEmJ3O5AQkbe_GLP-BPnt0VbWFz0XaNcbuaFCpRrOnDCURSjfcbYgEjIC65Hu2iWseqe31RWqgJTcPHpiy3mlUuHQVTGjn6nbE=\" rel=\"nofollow\" target=\"_blank\" title=\"LinkedIn\">LinkedIn<\/a>\u202for\u202f<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=OwP6kLBLaZ6dWhohyLvD_4g0DcopUETKbUjSE9pKMpmpcbcDtswXz9Sa_V1FTohDonDmJbyHmPBNQcvh9RHsBQ==\" rel=\"nofollow\" target=\"_blank\" title=\"X\">X<\/a>,\u202for visit\u202f<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=iSSchHxyR_hG-UydmfZlOfo48LWiDvKkw4_SMrBscmm-gLbeAc79KsY-451rEl9mjp3LyvzQey1T_M2KvgE4Kez8FsrazWdW8_RaEVmByxA=\" rel=\"nofollow\" target=\"_blank\" title=\"www.optimizerx.com\">www.optimizerx.com<\/a>. \u202f<\/p>\n<p><strong>Forward-Looking Statements<\/strong><\/p>\n<p>This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as &#8220;enabling&#8221;, &#8220;activate\u201d, \u201caccess\u201d, &#8220;can&#8221;, &#8220;embed&#8221;, &#8220;will&#8221;, &#8220;expands&#8221;, &#8220;helps&#8221; or other similar words and expressions are intended to identify these forward-looking statements. All statements in this press release that reflect the Company&#8217;s expectations, assumptions, projections, beliefs or opinions about the future, other than statements of historical fact, are forward-looking statements, including, without limitation, statements relating to the ability of\u00a0OptimizeRx\u00a0to embed NLAB technology into DSPs and media planning platforms, the Company\u2019s expansion as an infrastructure partner to the life sciences industry, the ability of healthcare marketers to easily and more intuitively build custom HCP audiences and activate media more efficiently, helping DSPs bring stronger healthcare intelligence into their clients\u2019 workflows, a DSP\u2019s ability to offer differentiated value to its life sciences clients, and the timely availability of NLAB for platform integration. Because such statements are subject to risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. These forward-looking statements are based upon the Company\u2019s current expectations and involve assumptions regarding the Company&#8217;s business, the economy, and other future conditions that may never materialize or may prove to be incorrect. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted, or quantified. Actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of various risks and uncertainties including, but not limited to the effect of government regulation, seasonal trends, dependence on a concentrated group of customers, cybersecurity incidents that could disrupt operations, the ability to keep pace with growing and evolving technology, the ability to maintain contracts with eRx platforms and EHR networks, competition, and other factors discussed in the Company\u2019s Annual Report on Form 10-K for the year ended\u00a0December 31, 2025, and in other filings the Company has made and may make with the\u00a0SEC\u00a0in the future. One should not place undue reliance on these forward-looking statements, which speak only as of the date on which they were made. The Company undertakes no obligation to update such statements to reflect events that occur or circumstances that exist after the date on which they were made, except as may be required by law.<\/p>\n<p><strong>OptimizeRx Contact<\/strong><br \/>Jennifer Dinkel, SVP Marketing<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=0p6Cmb_loivl-SKzSS6mWH1iz8tl-TnnVQuqtViMmqjBFSktWY8UAqSuNf2j9olpqyyWv91JI90315y0aCBw3XMyWueg-Y9tGzeWG0U44J0=\" rel=\"nofollow\" target=\"_blank\" title=\"jdinkel@optimizerx.com\">jdinkel@optimizerx.com<\/a><\/p>\n<p><strong>Investor Relations Contact<\/strong><br \/>Douglas Farrell<br \/>LifeSci Advisors, LLC<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=PwWaeRfd7aRNETj28Th56io6bORbQ0RunuuqT6dF6MDiOyFkB4ysAtMQvubahnZIF-K0JPBm7ZFm3dXZMhYkZcyfAxh0mZ1bfl3TYoaZL8yUi9Q7-pmzjpuI0bOXVejZ\" rel=\"nofollow\" target=\"_blank\" title=\"dfarrell@lifesciadvisors.com\">dfarrell@lifesciadvisors.com<\/a><\/p>\n<p><strong>Press Inquiries<\/strong><br \/>Matter Communications<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=WydZ4VfBJ4dWS_g_TpCo0sGXiLEolecEYmwDbNdjKSf0eVP6WLCdv53ngPdIxP8AA2dM596M-juE_5PhOnqZjUZLQTOr5H7_KpBFVZCmY7piK_6t5pj8PVvKx6nBPe9G\" rel=\"nofollow\" target=\"_blank\" title=\"optimizerx@matternow.com\">optimizerx@matternow.com<\/a><\/p>\n<p><strong>Partnership Inquires<\/strong><br \/>Louis Trivento, SVP Strategic Partnerships<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=7_EvKWWDpwgQsyRclLL0339JLqJ9iPT3b08wL-f7K6ko2g6WdNJx1jc-SZdPm9G4nzJLMpeSLO8O_CIFQJo6CpgMP1Mx4fab8jzxcRO_4gdpv0abjiFX8RGvb4oivi6T\" rel=\"nofollow\" target=\"_blank\" title=\"ltrivento@optimizerx.com\">ltrivento@optimizerx.com<\/a><\/p>\n<p>\n            <\/div>\n","protected":false},"excerpt":{"rendered":"<p>WALTHAM, Mass., June 25, 2026 (GLOBE NEWSWIRE) &#8212; OptimizeRx Corp. (the \u201cCompany\u201d) (Nasdaq: OPRX), a leading provider of healthcare technology solutions helping life sciences companies reach and engage healthcare providers (HCPs) and patients at the most important decision points, today announced the launch of its patent-pending Natural Language Audience Builder (NLAB), an AI-powered tool designed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46411,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/ml.globenewswire.com\/Resource\/Download\/a0504bf7-72fc-4cd4-8489-a207313dbabd","fifu_image_alt":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-46410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globenewswire"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"WALTHAM, Mass., June 25, 2026 (GLOBE NEWSWIRE) -- OptimizeRx Corp. (the \u201cCompany\u201d) (Nasdaq: OPRX), a leading provider of healthcare technology solutions helping life sciences companies reach and engage healthcare providers (HCPs) and patients at the most important decision points, today announced the launch of its patent-pending Natural Language Audience Builder (NLAB), an AI-powered tool designed\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Gias Ul Hassan\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/allonlinebanglanewspapers.com\/news\/optimizerx-launches-natural-language-audience-builder-for-life-sciences-dsps-and-agency-media-planning-platforms\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"All Online Bangla Newspapers - Daily online newspapers Bangla, Bangla News online, All Bangla Newspaper, All online Bangla news\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"OptimizeRx Launches Natural Language Audience Builder for Life Sciences DSPs and Agency Media Planning Platforms\" \/>\n\t\t<meta property=\"og:description\" content=\"WALTHAM, Mass., June 25, 2026 (GLOBE NEWSWIRE) -- OptimizeRx Corp. (the \u201cCompany\u201d) (Nasdaq: OPRX), a leading provider of healthcare technology solutions helping life sciences companies reach and engage healthcare providers (HCPs) and patients at the most important decision points, today announced the launch of its patent-pending Natural Language Audience Builder (NLAB), an AI-powered tool designed\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/allonlinebanglanewspapers.com\/news\/optimizerx-launches-natural-language-audience-builder-for-life-sciences-dsps-and-agency-media-planning-platforms\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/allonlinebanglanewspapers.com\/news\/wp-content\/uploads\/2023\/11\/Daily-Bangla-News.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/allonlinebanglanewspapers.com\/news\/wp-content\/uploads\/2023\/11\/Daily-Bangla-News.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"299\" \/>\n\t\t<meta property=\"og:image:height\" content=\"86\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-06-25T11:35:57+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-06-25T11:35:57+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"OptimizeRx Launches Natural Language Audience Builder for Life Sciences DSPs and Agency Media Planning Platforms\" \/>\n\t\t<meta name=\"twitter:description\" content=\"WALTHAM, Mass., June 25, 2026 (GLOBE NEWSWIRE) -- OptimizeRx Corp. 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