{"id":28340,"date":"2025-03-10T15:59:57","date_gmt":"2025-03-10T15:59:57","guid":{"rendered":"https:\/\/allonlinebanglanewspapers.com\/news\/sift-introduces-identity-trust-xd-fraud-decisioning-with-cross-dimensional-identity-at-its-core\/"},"modified":"2025-03-10T15:59:57","modified_gmt":"2025-03-10T15:59:57","slug":"sift-introduces-identity-trust-xd-fraud-decisioning-with-cross-dimensional-identity-at-its-core","status":"publish","type":"post","link":"https:\/\/allonlinebanglanewspapers.com\/news\/sift-introduces-identity-trust-xd-fraud-decisioning-with-cross-dimensional-identity-at-its-core\/","title":{"rendered":"Sift Introduces Identity Trust XD: Fraud Decisioning with Cross-Dimensional Identity at its Core"},"content":{"rendered":"
\n

SAN FRANCISCO and LAS VEGAS, March 10, 2025 (GLOBE NEWSWIRE) — Sift<\/u><\/a>, the AI-powered fraud platform, announced the launch of Identity Trust XD, an innovation for fraud and risk teams that delivers unprecedented visibility into digital identity behavior across multiple dimensions. The new offering accelerates more confident and accurate decisions powered by Sift\u2019s Global Data Network, which processes more than 1 trillion events annually. The announcement was made today at MRC Vegas 2025, the Merchant Risk Council\u2019s flagship annual conference.<\/p>\n

A New Dimension in Fraud Prevention<\/strong><\/p>\n

Digital consumers leave fragmented trails of transactions, locations, devices, and other behavioral signals across merchant and financial platforms. Traditional fraud prevention methods capture only isolated parts of a user\u2019s digital footprint, reducing confidence and accuracy in risk decisioning, and cutting into revenue. With Identity Trust XD, Sift solutions now transform identity insights into a cross-dimensional user story, providing crucial, embedded context so that risk teams can make more informed decisions.<\/p>\n

“Trust is the universal currency exchanged between online businesses and consumers,\u201d said Kris Nagel, CEO of Sift. “We’re giving fraud teams the cross-dimensional identity insights they need to deliver trusted decisions and accelerate profitable growth. Feedback from Sift customers has been overwhelmingly positive, and it\u2019s clear that Identity Trust XD is filling a crucial market void in the fraud decisioning space.\u201d<\/p>\n

Turning Risk into Revenue<\/strong><\/p>\n

Identity Trust XD transforms fraud decisioning for Sift customers:<\/p>\n