{"id":19452,"date":"2024-06-11T12:25:33","date_gmt":"2024-06-11T12:25:33","guid":{"rendered":"https:\/\/allonlinebanglanewspapers.com\/news\/gmmb-rolls-out-first-of-its-kind-ad-buying-tools-for-2024-election-cycle\/"},"modified":"2024-06-11T12:25:33","modified_gmt":"2024-06-11T12:25:33","slug":"gmmb-rolls-out-first-of-its-kind-ad-buying-tools-for-2024-election-cycle","status":"publish","type":"post","link":"https:\/\/allonlinebanglanewspapers.com\/news\/gmmb-rolls-out-first-of-its-kind-ad-buying-tools-for-2024-election-cycle\/","title":{"rendered":"GMMB Rolls Out First-of-its-kind Ad Buying Tools for 2024 Election Cycle"},"content":{"rendered":"
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Washington, D.C., June 11, 2024 (GLOBE NEWSWIRE) — As the 2024 election cycle ramps up, political and issue communications agency GMMB<\/strong> is launching two new integrated advertising tools that give clients the information they need to efficiently reach specific audiences, no matter how or where they consume media. The proprietary platforms \u2013 GMMB | Axis Insights TM and GMMB | Axis IQ TM<\/strong> \u2013 give campaigns, nonprofits, and corporations unprecedented access to cross-channel data sets for better campaign planning and decision making in real time, which results in lower costs for clients. GMMB successfully piloted these tools for Democratic campaigns in state elections during the 2022 cycle and has since scaled them to begin deploying them in races across the country in 2024.<\/p>\n

\u201cAdvertisers in the 2024 election cycle are grappling with one of the most fragmented media landscapes in history. Abundant amounts of data from disconnected sources across a variety of devices is only useful if you can capture and analyze it together,\u201d said GMMB Senior Vice President and Managing Director Erica Monteith<\/strong>. \u201cGMMB Axis Insights and Axis IQ take the guesswork out of media planning by letting us analyze data from TVs, phones, streaming devices, desktops, and everything in between. By seeing the complete picture, clients can extend their reach and refine targeting, which ensures their ad spend has maximum impact and leads to increased voter turnout, heightened awareness, and greater fundraising success.”<\/p>\n

Most media firms keep digital and linear advertising budgets separate, which results in decisions being made without a view of the whole picture and can result in them failing to reach critical audiences. Currently, voters and consumers are using devices to access content in many ways, making it difficult to measure engagement holistically and leading to either over-spending or under-spending across publishers, platforms, and streaming services to reach them. This means audiences only receive some messages based on how they consume media.\u00a0<\/p>\n

\u201cGMMB\u2019s experience and depth of knowledge has uniquely positioned them to integrate TV and digital,\u201d said The Trade Desk General Manager of Business Development Kevin Fisher<\/strong>. \u201cWe\u2019re excited to see how these tools will work at scale in a major election cycle.\u201d<\/p>\n

As the only integrated media firm in politics with the knowledge, buying power, skills, and infrastructure to plan and place media across every media platform, GMMB is providing additional resources to their clients with two new products:\u00a0<\/p>\n