{"id":18905,"date":"2024-05-22T22:29:46","date_gmt":"2024-05-22T22:29:46","guid":{"rendered":"https:\/\/allonlinebanglanewspapers.com\/news\/pixalate-releases-first-ad-fraud-ivt-benchmark-reports-by-global-region-for-connected-tv-ctv-mobile-apps-and-websites-apac-had-highest-mobile-app-ivt-rate-30-in-q1-2024\/"},"modified":"2024-05-22T22:29:46","modified_gmt":"2024-05-22T22:29:46","slug":"pixalate-releases-first-ad-fraud-ivt-benchmark-reports-by-global-region-for-connected-tv-ctv-mobile-apps-and-websites-apac-had-highest-mobile-app-ivt-rate-30-in-q1-2024","status":"publish","type":"post","link":"https:\/\/allonlinebanglanewspapers.com\/news\/pixalate-releases-first-ad-fraud-ivt-benchmark-reports-by-global-region-for-connected-tv-ctv-mobile-apps-and-websites-apac-had-highest-mobile-app-ivt-rate-30-in-q1-2024\/","title":{"rendered":"Pixalate Releases First Ad Fraud (IVT) Benchmark Reports by Global Region for Connected TV (CTV), Mobile Apps, and Websites: APAC Had Highest Mobile App IVT Rate (30%) in Q1 2024"},"content":{"rendered":"<div id=\"main-body-container\" itemprop=\"articleBody\">\n<p>LONDON, May  22, 2024  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=2TIDuI_S4iLOB4qUqOk0cMMDw3oQYfH3lHXHm6LQASwhJSwe5Y-2DE7xthm0KhKymxkxkBTmXp_OdZlV2UN6qw==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Pixalate\">Pixalate<\/a>, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Ad Fraud Benchmark Reports by Global Region, analyzing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising across websites, Connected TV (CTV) apps, and mobile apps in Q1 2024.<\/p>\n<p>Pixalate released <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5b9ZCNmY7kt0ZM0UhgjypnCRTcu2QfVe3aKb0CeidmQeV81jNM3dk4TDw5DtaLo8Z9ibPIEkHbc4RCnhF_9O8A==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>North America<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Nb3sP1x9TQNQZO7X3Ej2yfR-SFucviZLUEjtt8JumXvTk1EuD4DicL2mtOYBLcNGUcujevA4oAWt13mbixdmItidXAucPq8I8RPNFnd3I8M=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Latin America (LATAM)<\/u><\/a>,\u00a0 <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GrWtR0KnHdzqBTkrU9ABBpIWMpOdFRHo-e4JLJ-kGop3Kj_JKFA87HG4xBDlCKwF5V1D5tj7XI36500ZMZUymbKicCgaRfWAKFXXyy2F38E=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Asia-Pacific (APAC)<\/u><\/a>, and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=OCfrks5UBuyYVcHff1ys3TIL4vFVaG1jJU3vo7Crm3N7QgaKb8TswjkeGv_U2YrqlIcN0yXIa0X_B-FvfcBMFI3FWsUEeVfuCRLEvj8FBf2tDeNsP4FN5Sl8lZpXDZoS\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Europe, Middle-East and Africa (EMEA)<\/u><\/a> versions of the report.<\/p>\n<p>Pixalate&#8217;s data science team analyzed 450k+ domains and subdomains, 5+ million CTV and mobile apps, and 72+ billion global open programmatic advertising impressions in Q1 2024 to compile this research.\u00a0<br \/><strong>Regional Key Findings<\/strong><\/p>\n<p><strong>North America<\/strong><\/p>\n<ul>\n<li>  <strong>Mobile app traffic<\/strong> had the highest IVT rate (<strong>20%<\/strong>), followed by mobile web (<strong>15%<\/strong>)  <\/li>\n<li>  <strong>CTV IVT<\/strong> rate decreased from <strong>15%<\/strong> in Q4 2023 to <strong>12%<\/strong> in Q1 2024  <\/li>\n<li>  <strong>Mobile<\/strong> web open programmatic traffic in North America had a <strong>50%<\/strong> higher IVT rate (<strong>15%<\/strong>) than the global average (<strong>10%<\/strong>)  <\/li>\n<li>  <strong>Amazon Fire TV<\/strong> apps had the highest CTV IVT risk (<strong>31%<\/strong>), followed by Apple TV (<strong>13%<\/strong>)  <\/li>\n<\/ul>\n<p><strong>Latin America (LATAM)<\/strong><\/p>\n<ul>\n<li>  <strong>Mobile<\/strong> app traffic had the highest IVT rate (<strong>20%<\/strong>) but remained lower than the global mobile app average (<strong>23%<\/strong>)  <\/li>\n<li>  <strong>CTV IVT<\/strong> rate declined from <strong>21%<\/strong> in Q4 2023 to <strong>16%<\/strong> in Q1 2024.  <\/li>\n<li>  <strong>Apple App Store<\/strong> apps had a <strong>10%<\/strong> higher IVT risk than Google Play Store apps  <\/li>\n<li>  <strong>Apple TV<\/strong> apps had the highest CTV IVT risk (<strong>48%<\/strong>), followed by Amazon Fire TV (<strong>41%<\/strong>)  <\/li>\n<\/ul>\n<p><strong>Asia-Pacific (APAC)<\/strong><\/p>\n<ul>\n<li>  <strong>Mobile<\/strong> app traffic had the highest IVT rate (<strong>30%<\/strong>) in the world  <\/li>\n<li>  <strong>CTV<\/strong><strong> IVT<\/strong> risk increased from <strong>26%<\/strong> in Q4 2023 to <strong>29%<\/strong> in Q1 2024  <\/li>\n<li>  Desktop web IVT risk dipped to <strong>11%<\/strong> in Q1 2024 from <strong>12%<\/strong> in Q4 2023  <\/li>\n<li>  Amazon Fire TV apps had the highest CTV IVT risk (<strong>42%<\/strong>), followed by Apple TV (<strong>23%<\/strong>)  <\/li>\n<\/ul>\n<p><strong>Europe, the Middle East and Africa (EMEA)\u00a0<\/strong><\/p>\n<ul>\n<li>  <strong>Mobile<\/strong> app traffic had an IVT rate of <strong>19%<\/strong>, lowest among all global regions  <\/li>\n<li>  <strong>CTV<\/strong> traffic had an IVT rate of <strong>30%<\/strong>, the highest in the world  <\/li>\n<li>  <strong>Apple TV<\/strong> apps had the highest CTV IVT risk (<strong>35%<\/strong>), followed by Samsung Smart TV (<strong>17%<\/strong>)  <\/li>\n<\/ul>\n<p><strong><br \/>Download all of Pixalate\u2019s Ad Fraud Benchmarks Reports<\/strong><\/p>\n<p>About Pixalate<br \/>Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24\/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GT5_jPPmRuzE9_QVpSQxE--Eq7uInYeZJIURpRdBaYS_k1ZyUQ7k_w4dbaD9H026-wcW1vAUl79JDN5Gnz5QXw==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>www.pixalate.com<\/u><\/a>\u00a0<br \/><em><strong>Disclaimer<\/strong><\/em><\/p>\n<p><em>The content of this press release, and the Q1 2024 Desktop and Mobile Web Invalid Traffic Benchmarks Report (the &#8220;Report&#8221;), reflect Pixalate&#8217;s opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate\u2019s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate\u2019s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Pixalate does not independently verify third-party information. Per the <\/em><em><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=0IXkBk8UFCD0D4jhov2bEjBkxKdiC1AAdzGBDs0HCZ7zt7S-pVsnZ_IENzWW5uRiiTpLJ86BUc_CFhEL7Hpuhrj_TYUywn1-Z27oMVhinTGLCYr4OKNjqW7wHKX0yw1AaoRC07B6YmsPPxZb4OHtyi_ru1tv1PCO7nCjSMCEIwo8ChjnViAQycFdPMLotQJkxvUt8fnvqqkRhcoBgbzb4dht6jXvYY7PZ_zu99pNSYI=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Media Rating Council (MRC)\">Media Rating Council (MRC)<\/a><\/em><em>, \u201c\u2018Invalid Traffic\u2019 is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.\u201d IVT is also sometimes referred to as \u201cad fraud.\u201d Per the <\/em><em><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=1iIIXakwFvKq-gQdnjuinGP1oRGaXV3-Bw6mMdiDgJwy_ssNftDz1lY_-7NzP3C2cyTRIHY-Qapam2VgR1kFEPRtbShZ1sbcu3sZj8hdqh5ldGVnYAPAlb6k-GUtYaFKRkJrNJkAgteyHYy9t_8DOHW4UWHTHMkQBkbQDRntodc=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"MRC\">MRC<\/a><\/em><em>, \u201c&#8217;Fraud&#8217; is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.\u201d<\/em><\/p>\n<pre\/>\n            <\/div>\n","protected":false},"excerpt":{"rendered":"<p>LONDON, May 22, 2024 (GLOBE NEWSWIRE) &#8212; Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Ad Fraud Benchmark Reports by Global Region, analyzing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising across websites, Connected TV (CTV) apps, and mobile apps in Q1 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18906,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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